No matter your mission, objectives, or audience, social media is a critical communications platform for nonprofits today. In this workshop, we'll talk about why social media matters, how to measure your impact, and explore three" golden rules" for doing it well. We'll also get into the nitty-gritty of things like content creation and paid advertising, all while building a social-media strategy that supports your own organization's bandwidth and goals.
At the end of this course, participants will be able to:
- Create more-effective content for their social-media audiences
- Use metrics to better benchmark and measure their channels’ success
- Develop their organization’s unique voice and tone on social
- Develop a go-forward strategy for their social-media accounts (one that’s customized to their unique goals and bandwidth)
